Blog posts and articles.

Behaviour is the combination of Motivation, Ability and Trigger: if one is missing, behaviour won’t change - Dr BJ Fogg

Thanks to Jason Fox for introducing me to Dr BJ Fogg's work at a recent #CleverHappenings event.  Dr Fogg is a Stanford professor who developed this theory and his web-page dedicated to Behaviour Models can be found via 

It is fascinating insight into what drives us.


Alan FitzGerald