Don’t succumb to the Doppler Effect: Unleash the full potential of cloud tech
It’s black, it’s white, the books balance or the books don’t, it’s zero or it’s one - these are a number of reasons why people like dealing with accountants; there is a perception (which can be very comforting) of a lack of spontaneity - i.e. regardless of how much I stuff up my books, I can rely on my accountant to fix it up.
The dilemma facing many firms however, is that whilst their world is very ‘digital’ i.e. zero or one, the rest of the world works in analog - much like the Doppler effect - the siren is making the same noise but depending on your position you hear different pitches.....
Full article is posted on accountingweb.co.uk